NYC GRAND OPENING | Art Director
The completely digital campaign for the 59th Street Boutique Grand Opening included rich media banners, animated banners, and email. The campaign used architect-provided renderings to introduce the new boutique. Stylistically illustrated drawings gave this concept a clean, posh feel, reminiscent of fashion sketches, mid-century architecture and luxury design.
Additional roles: eCRM, Online Advertising
Agency: Publicis North America