Tampax, the iconic global women’s hygiene brand, needed a logo lockup to express their fresh tagline, “Power Over Periods”. The style needed to communicate a sophistication, youthfulness, and strength that described their main demographic. It also needed to translate well to several languages to be used in broadcast, digital use, and packaging.
The italicized Bodoni typeface of “power” communicates an editorial elegance, while an all-caps Neutraface below provides a confident, definitive posture. The lockup can easily be translated into a variety of languages to serve a wide variety of international audiences.
Agency: Publicis North America