Thanks a Million Microsite
Dawn dish soap is known for their humanitarian work saving wildlife trapped in oil spills around the world. In an effort to thank the hundreds of individuals who dedicate their time and energy to saving affected wildlife, Dawn aimed to launch the “Thanks a Million” microsite where the public could send digital “Thank You” cards to workers. The cuddly social campaign featured out-of-home placements to spread awareness and engagement.
Agency: Publicis North America